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Where’s Your Personality?
Everyone has a 100% Satisfaction Guarantee, Duluth Trading has a No Bull Guarantee–
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Measuring the Right Goals
The purpose of a Pay Per Click (PPC) landing page is to incentivize visitors to get deeper into the site. Let’s say you want to optimize a PPC landing page and design a completely new layout which you...
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The Mighty Product Page
Whether you have 10 or 10,000 product pages treat each one as if it were a full color advertorial in a magazine of your choosing. If you look at it this way it’s easy to determine if your product page...
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Conversions Explained
Generating a conversion is like filling a 10-quart bucket, where conversion happens moment water spills over. This is how I look at it– your point of assurances (money back guarantee, low price...
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Back It Up
LifeSource Water sells water softening systems that cost thousands of dollars. On their homepage footer they have this tag line (pointed by blue arrow below) … When you make a substantial claim like...
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Personality Equals Higher Conversion Rates and Better Word of Mouth
Most large ecommerce sites aren’t adventurous. But I noticed something quite special on landsend.com. Landsend.com has a page called Stories (http://www.landsend.com/stories/). Here you can watch a...
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Reasons to Register
Keepsakequilting.com is a quilting supplies e-tailer and this is their email signup pitch– What if the copy read … Join our email list! Be the first to know about sales, offers and unlock 20 hidden...
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Super Category Pages
Most sites show item picture, star rating and price on category pages … Backcountry.com– Containerstore.com– Folica.com– The trouble with this format is that limited information is displayed at...
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Polarize and Convert
Joe and Larry run a site called scubatoys.com. Joe and Larry have two very different personalities and make product recommendations on completely different criteria. Here are some examples–...
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Tell Me Why
If you want your shopper to provide an extra piece of information it’s a good idea to explain why you need this, and how it will benefit them–
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1 of 400
I added an item to cart and saw this popup (observe underlined section) – The line, “Be one of just 400 Genvara visitors this month … ” made the offer 2X more attention grabbing. Shoppers love the...
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Customer Stories
Vermontcountrystore.com calls product reviews ‘stories’. It has a nice ring to it–
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Free Shipping
Nice way to draw attention to free shipping (great copywriting, pointed by blue arrow)–
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Chat Popup
Shoppers hate annoying popups. This chat invitation on moosejaw.com wasn’t annoying–
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Don’t Be Shy to Show Your Authentic Self
This is the homepage of coffeefool.com. Please read it–
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Leverage Your Strengths
If there is a form of shopper interaction (email signup, customer service, chat, etc.) that works really well make sure to highlight the heck out of it. Homegallerystores.com knows personal...
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Free Shipping
Ulta.com doesn’t just say shipping is free, they congratulate you for getting it–
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Timbuk2.com Order Confirmation Email
My friend Mike had an old Timbuk2 bag that was sent back for repairs. Timbuk2 gave him store credit to replace it. Here is the order confirmation email. The email is full of personality. Read...
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Personalized Offers Always Perform Better
I was on zazzle.com on a Wednesday and saw this– Spotting a banner message (Happy Hump Day!) and promo code (MIDWEEKPROMO) personalized for middle of the week caught my attention. What’s stopping you...
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